The International Currency Association (ICA), a global organisation dedicated to promoting cash as a cornerstone of secure and inclusive payment systems, is delighted to announce the appointment of Frane Maroević as its new general director, effective January 2, 2025.
Frane Maroević brings a wealth of experience to the ICA, having held prominent leadership roles in international and intergovernmental organisations. During his distinguished career spanning three decades, he has overseen strategic initiatives to strengthen human rights, enhance communication strategies, and support independent media. His expertise in fostering collaboration, driving innovation, and managing complex global projects positions him uniquely to lead the ICA during this transformative time for the currency industry.
In his new role, Maroević will lead the ICA’s mission to support the currency industry and champion the continued use and development of cash, ensuring it remains integral to inclusive and balanced payment systems that provide equitable access for all. He aims to address critical issues such as financial inclusion, security, sustainability, privacy and consumer choice – ensuring cash remains an essential pillar of global financial ecosystems.
‘We are thrilled to welcome Frane Maroević as the new general director of the ICA,” said Etienne Couëlle, chair of the ICA board. “His leadership, communication skills, and deep understanding of global political challenges make him exceptionally qualified to guide the ICA in promoting cash as a vital component of equitable and resilient payment systems.”
Commenting on his appointment, Maroević said: “I am deeply honoured to join the ICA in this pivotal period. In an increasingly digital world, it is crucial to ensure continued free and unrestricted access to cash, which remains essential for financial stability, security, privacy and inclusivity worldwide. I look forward to collaborating with the ICA’s members and partners to champion its importance and address the evolving needs of the currency industry.”
